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Our Plan For Marketing Your Home:
We Work Diligently to Understand Your
Needs... | | | The
most important part of any business relationship is understanding the other party's needs. Before we do anything
else, we will discuss with you exactly what you require from your Agent and then develop a strategy around that. |
Establishing a Competitive Price... | | | It
has been our experience that the greatest amount of buyer interest in a property occurs during the first four weeks of
a listing. What does that mean for you? It means that if your property is not properly priced right from the beginning, you
could lose any number of potential buyers.
From the start, we help you establish a fair asking price by preparing
an up-to-the-minute, FREE Comparative Market Analysis of recent sales in your neighborhood and the surrounding area. This,
combined with our knowledge of the market in general and a thorough evaluation of your home, will help us price
your home competitively, ensuring that you get the best possible return on your investment. |
Showing Your Home... | | | Before we put
your home on the market, we'll take a tour of your property. This is our opportunity to help you see your home
through the eyes of a potential buyer. We may make suggestions for repairs or improvements that will add to the home's
appeal and marketability. |
Marketing Your Property... | | | The
marketing of a home has moved far beyond a For Sale sign in the yard and the occasional ad in the Sunday paper. Today's
homebuyers demand immediate, 24-hour access via the Internet, a demand we meet by showcasing your home on our website,
the MLS, Realtor.com and through many of the major search engines like Yahoo! & Google. We also market
through print ads including The Real Estate Book.
Every lead we receive is then followed-up on. We
have the knowledge and expertise necessary to screen buyers, ensuring that whomever we bring to see your home is serious
about buying. |
Maintaining Your Listing... | | | Communication
is essential. We know that you have a significant investment in your home and want to know how the selling process is going.
With that in mind, we communicate weekly, detailing everything from the types of marketing we're doing, to what
the agent who showed your home on Saturday had to say about his buyer's interest, the price and even the condition. We
also continually update you on general market conditions, who your competition is, and what kind of activity they're receiving.
We encourage you to call at any time if you have questions or concerns.
Is your house vacant? In those instances,
we go a step further, visiting your home on a weekly basis to pick up cards left by showing agents, and to ensure your peace
of mind by checking to make sure the property stays in good condition. |
Negotiating the Best Possible Deal... | | | Once
an offer comes in, we apply all of our expertise to getting you the best deal possible. We have the objectivity, the patience
and, most importantly, the experience, to negotiate the contract you want, through initial offer, counteroffer and inspection.
We'll be with you every step of the way, taking care of every detail and ensuring that you get to the closing table as
quickly and painlessly as possible.
If you're ready to sell... |
Five Reasons Why Letting Us Market Your Home Is The Smart Choice:
We prepare a careful and thorough Comparative Market
Analysis (CMA) on your home to help you arrive at the best
possible listing price. Pricing your home correctly the first time can help you to avoid a lengthy stay on the market.
There is more to marketing a home than putting a
sign in the yard and an ad in the classifieds. We will prepare an aggressive marketing plan that begins with listing
your home in the MLS and continues with frequent ads and marketing on multiple websites.
We will market your home not only to potential, qualified buyers
but to other agents.
Your property will be placed on the "A"
list by allowing us to install a lock box on your house. Like you, other agents are busy people, often touring homes
with several clients in a single day. They will tend to show the homes which provide easy access and which don't
require appointments. These are the "A" list houses. Only after they have exhausted these possibilities
will they take the time to set up appointments to show homes which do not have a lock box.
We will do a Pre-Marketing Walk-Through with you
to help pinpoint areas of your home that need visual improvement or re-arranging to make the best first impression.
For house-hunters, first impressions do count!
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